INSEEC Business School

INSEEC business school was founded in 1975 around solid pedagogic values such as openness, adaptability and competence.

10 years ago, starting from the professionalism of its teaching staff and from its notoriety, INSEEC opened first in Paris, then in Bordeaux and Lyon the . 3eme cycle Programmes Spécialisés.

The objective was to offer the students who are coming from different horizons (Faculties, Engineering Schools, and Foreign Universities) the means to prepare more effectively their entry in the professional life.

Either about finance, marketing, human-resources, communication or international commerce, each program is built around three axes:

• An up-to-date professional teaching, which is renewed according to the evolutions of the business world;
• Long experiences inside companies, aimed to confront the student with the realities of the labor market;
• A “à la recherche appliqué” (applied research) formation, in order to develop the synthesis and reflection sense, which is an essential element of a real working experience.

These programs are supervised by an Orientation Council composed of high-level, excellent professionals in the respective field of the program.

The INSEEC Euro MBA, taught in English, enables participants to understand the complex aspects of companies operating in a multicultural, European context and to develop skills allowing them to fill top management positions. It is aimed at both students (with a four-year postsecondary degree) and professionals.

The curriculum includes core courses in marketing, law, finance and general business practices. In addition to core courses, the participants are required to choose a field of concentration (finance or marketing). Great emphasis is placed on cross-cultural management issues and on recent or emerging trends in the European business environment.

In addition to standard courses, participants will attend a seminar in personal management aimed at developing their interview skills when seeking employment with top European companies and at enhancing their skills in project management and teamwork. The seminar will also provide students with advice on writing résumés and managing business meetings.

CORE COURSES:

• International Strategic Management
• Human Resource Management
• International Economics
• Cross-Cultural Management
• Managerial Accounting I
• International Business Law
• Analyzing and Understanding Foreign Markets
• Entrepreneurship in Europe
• European Business Law
• International Business Ethics

FINANCE

• Managerial Accounting
• Financial Accounting II and Financial Analysis
• Corporate Finance
• Financial Management of International Business
• Exchange Market and Exchange Rate Risk Management
• Risk Management
• International Tax Optimization
• Business Plan

MARKETING

• Brand Management
• International Advertising
• International Marketing
• Luxury Brand Management
• Sports Marketing
• International Trade
• Customer Relationship Management
• Tourism Marketing

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

• Corporate Social Responsibility
• American Planning Recruiting Methodology
• International Human Resources Management: legal aspects
• Management and Leadership
• Internal Communication
• Organizational Management
• Management of Human Relationships